Client
DEKALB Corn Seed
The problem
Seed brand loyalty is often generational and takes root early in a farmer’s career. But how do you break tradition and build affinity with rural teens for a brand they don’t yet purchase?
Solution
We brought the DEKALB brand strategy to life through WingWear—a clothing line created specifically for rural teens. With its specialized fit, feel, and style, WingWear gave young people a way to express individuality while staying true to their agricultural roots—just like DEKALB.
What we did
Brand development
Apparel line
Website
Sponsorships & live events
Results:
A multi-year effort that delivered: hundreds of thousands of impressions in a niche audience, thousands of branded apparel items sold, and a 363% increase in DEKALB website traffic.
