When something great gets created, success often feels random because alignment happened informally rather than intentionally. It often shows up on small teams or fast-moving, under-the-radar projects, where a select few people jump in together. Because of the constraints, they share an intuitive understanding of what they're aiming for and often work heroically toward it. But when asked why one project came together in meaningful ways while another quietly diffused into the ordinary, they struggle to explain it. Teams that rely on close-knit chemistry often miss the unseen, yet essential alignment that actually enabled their success. The opportunity is to make that alignment visible and repeatable.
