Client
VMware
The Challenge
With Earth Day less than two months away, VMware’s Sustainability team needed a global plan to inspire 20,000 employees to reduce single-use plastics. The question: how do you get tech geeks to embrace a sustainability initiative?
The Solution
We spoke their language. Reboot the Earth blended company culture with ocean plastic awareness, turning a simple plastic bottle into an engaging, educational journey. Through onsite activations, social media, and turnkey kits, Earth Day became impossible to ignore.
What We Did
Owned media takeover
Onsite signage
Turnkey event kits
Social media integration
The Impact
200% increase in employee engagement that sparked real behavior change around plastic use and earned praise from leadership: “More like this.” – C-suite exec.
