Client:
Google
The Challenge
The launch of Google’s new Project Management Tools represented a major shift in how employees worked. With any change this big, disruption and backlash were real risks. How do you turn resistance into acceptance?
The Solution
We transformed skepticism into excitement with Mission to Planet PMT — a yearlong, multi-chapter campaign that cast Project Managers as pioneers bravely exploring a new world. By turning change into a story of discovery, employees saw themselves as heroes embracing innovation, not victims of disruption.
What We Did
Yearlong global campaign
Owned channels
Onsite signage
The Impact
Campaign reached 90% of global employees who saw or interacted with the campaign.
