Client
Google
The problem
Google’s data centers are filled with potential hazards, making safety communications too important to ignore. But standard reminders were easily overlooked. How do you make safety something people actually look forward to?
Solution
We created Tales from the Data Center - a multi-year campaign that turned safety into an engaging, story-driven conversation. Through onsite activations and owned media channels, safety became part of everyday culture.
What we did
Multi-year international program
Onsite engagement initiatives
Story-driven owned media channels
Results
300% increase in employee engagement, thousands of daily safety interactions. and hundreds of employee-driven safety ideas.
