Client
Pacific Gas & Electric
The problem
PG&E had high brand awareness but low trust. Customers didn’t realize the company offered dozens of programs to save energy and money. The challenge: how do you get people to pay attention—and act?
Solution
Energy House Calls became PG&E’s first fully integrated residential program. At its heart: a reality TV series where real households tackled real energy challenges, making efficiency both relatable and aspirational.
What we did
Reality TV
Media
Website
Live events
Retail
Results
A multiyear program with over 25 million media impressions across multiple channels. 87% of participants said they’re more likely to take additional steps to save energy, and 97% said they plan to use more PG&E programs.
