Client
Top-tier nature photographers
The Challenge
In a world of trillions of phone snaps, endless stock sites, and AI-generated images, artistry risks being drowned out. Top-level nature photographers needed a way to make their work matter again — and reach audiences who truly value it.
The Solution
DG3 partnered with the founders to create Photothropic, the first philanthropic image library built specifically for nonprofits. Free, high-quality, easy-to-use images — no strings attached. Its infinity logo reflects the virtuous circle at the brand’s heart: Beauty in. Good out.
What We Did
Business & brand concept
Value proposition & brand manifesto
Naming & logo development
Brand assets & standards
The Impact
A first-of-its-kind platform giving world-class photographers a new purpose. Built with scalable web and social channels, early nonprofit engagement is underway.
“DG3 can both create and execute quickly. It’s like working in the golden hour … good results without too much pain because the lighting is just right.”
— Steve Shields, Co-owner, Photothropic
