Client
Top-tier nature photographers
The Challenge
In a world of trillions of phone snaps, endless stock sites, and AI-generated images, artistry risks being drowned out. Top-level nature photographers needed a way to make their work matter again —and reach audiences who truly value it.
The Solution
DG3 partnered with the founders to create Photothropic, the first philanthropic image library built specifically for nonprofits. Free, high-quality, easy-to-use images with no strings attached. Its infinity logo reflects the virtuous circle at the brand’s heart: Beauty in. Good out.
What We Did
Business & brand concept
Value proposition & brand manifesto
Naming & logo development
Brand assets & standards
The Impact
A first-of-its-kind platform giving world-class photographers a new purpose. Built with scalable web and social channels, early nonprofit engagement is underway.
“DG3 can both create and execute quickly. It’s like working in the golden hour … good results without too much pain because the lighting is just right.”
— Steve Shields, Co-owner, Photothropic
